Professional Journey
Marketing Analyst
Rede Ponto Certo · São Paulo
Leveraged a technical approach to marketing by automating complex workflows and data pipelines.
- Analyzed marketing campaign performance using KPIs and metrics, managed advertising budgets.
- Collaborated with the engineering team to implement tracking pixels, API integrations, and SEO technical improvements.
- Collaborated cross-functionally on integrated marketing strategies.
Call Center Supervisor
Ânima Educação · São Paulo
Managed large teams and technical support operations in a fast-paced educational environment.
- Led a team of 10+ agents, focusing on customer success and technical troubleshooting.
- Created custom performance tracking scripts in Excel/VBA to monitor real-time KPIs.
- Training and mentoring new team members.
Education
Systems Analysis and Development
Universidade São Judas Tadeu · 2019 - 2020
Santander JAVA Bootcamp
DIO · 2024 - 2025
Bootcamp focusing on Java programming and software development sponsored by Santander.